Our Story | Loréno Clothing

Our Story: Find Your Frame

It all started with a simple, frustrating question: Why does finding the perfect pair of glasses feel so… impersonal?

We were tired of the choice between overpriced, big-name brands that all looked the same and fast-fashion frames that would break after a month. Eyewear is the one accessory you wear every single day. It’s the first thing people see. It should be an extension of your character, a part of your personal story—not a boring necessity.

We believed eyewear could be more. It could be art. It could be a statement. It could hold a story.

That’s how Loréno was born.

The name itself is our philosophy. Loréno is a blend of two ideas: Loré, with its accent, speaks to the unique stories and personal lore that each of us carries. The name as a whole represents the canvas—the bold, timeless style you use to express that story. Our mission was clear: to create high-quality, distinctively designed eyewear that felt like it was made just for you, without the luxury price tag.

We didn't have a big marketing budget or fancy investors. We had a few design sketches, a passion for craftsmanship, and a TikTok account. We started filming our process—the late nights, the design debates, the unboxing of our first-ever prototypes. We didn’t just show off our frames; we shared our vulnerability, our excitement, and our vision.

And something amazing happened. You found us.

A video of our flagship "Sienna" frames went viral overnight. Suddenly, our DMs were flooded with people who felt the same way we did. They weren't just customers; they were co-creators, a community. You gave us feedback, you told us what you wanted to see next, and you cheered us on with every new design. You turned our small dream into a movement.

From packing orders on our apartment floor to shipping Loréno frames all over the world, our core principle has never changed: we design for the individual. Each collection is inspired by a story—a place, a feeling, a moment in time—and crafted with premium materials to ensure your frames are with you for every chapter to come.

Today, Loréno is more than just an eyewear brand. It's a testament to the power of community and the belief that style is a form of storytelling. And as we continue to grow, we’re thrilled to announce that we're bringing that same philosophy to clothing very soon.

Thank you for being part of our story. Now, go find the frame that tells yours.